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IMG-Reliance - Talent Management

Social Intelligence - Athlete Marketability Assessment

Role

Social Media Analytics Lead

Challenge (s)

With the growing demand for branded content activations on social media from sponsors, a talent management agency wanted to assess and benchmark their athletes on social media to understand the marketability.

Solution

  • Evaluation of the athlete's marketability based on reach, influence, and fit

  • Measured athlete's marketability with social media KPIs including followers growth, buzz, engagement rate, and sentiments across social media channels

  • Identified key trends both in the athlete's owned and earned content published on social media platforms -Tracked social media KPIs against client represented and competitor represented athletes to benchmark the marketability

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