IMG-Reliance - Talent Management

Social Intelligence - Athlete Marketability Assessment

Role

Social Media Analytics Lead

Challenge (s)

With the growing demand for branded content activations on social media from sponsors, a talent management agency wanted to assess and benchmark their athletes on social media to understand the marketability.

Solution

Evaluation of the athlete's marketability based on reach, influence, and fit
Measured athlete's marketability with social media KPIs including followers growth, buzz, engagement rate, and sentiments across social media channels
Identified key trends both in the athlete's owned and earned content published on social media platforms -Tracked social media KPIs against client represented and competitor represented athletes to benchmark the marketability

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