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Google India - ARRIVED a YouTube Originals
Branded content evaluation & monetization
Role
Social Media Analytics Lead
Challenge (s)
Google India wanted to understand the potential monetary worth of branded content in order to monetize YouTube originals
Solution
Applied AI-powered tools to track brand exposures in YouTube originals
Analyzed how the audience responds to brand integrations in various Videos
Implemented brand exposure and engagement quality index method to evaluate the monetary return on brand integrations
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