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Google India - ARRIVED a YouTube Originals

Branded content evaluation & monetization


Social Media Analytics Lead

Challenge (s)

Google India wanted to understand the potential monetary worth of branded content in order to monetize YouTube originals 


  • ​Applied AI-powered tools to track brand exposures in YouTube originals

  • Analyzed how the audience responds to brand integrations in various Videos

  • Implemented brand exposure and engagement quality index method to evaluate the monetary return on brand integrations 

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